Helping artists succeed in art licensing by bridging the gap between creativity and business.

Melissa and John’s passion and strength lies in teaching the business skills, mindsets and actions artists can take
to build their portfolio for art licensing, make connections and market their art.

- please bear with us as we make changes to the sites -
we are so excited to work with you!

Would you love to walk into a store and see your art on products?

Then art licensing might be for you...

Instead of selling originals or selling designs outright, many artists will grant the right (license) to use their art on a specific product, for a set time period in exchange for a percentage of sales. By licensing instead of selling art, there is the potential to earn income on the same piece of art or collection of art multiple times.

Art Licensing Academy

The Art Licensing Academy is a group coaching program, held by phone, for artists wanting an in-depth education about how art licensing works.

A four week, 8 session program includes a private Facebook group. Artists will learn solid business skills to move them forward by leaps and bounds towards their goal of building an art licensing business and be supported along the way.

It is Melissa and John’s belief that the more professional artists become in the industry, the better it will be for everyone. Understanding both what manufacturers need and what artists bring to the table in terms of skills, knowledge and know-how is vital for individual success and the success of the industry.

Learn more and save your spot at

Bi-Monthly Ask Calls

Every other month, Melissa and John interview experts from the art licensing industry who spend an hour answering questions submitted by artists. To see the upcoming experts, dates, and to submit your question, please visit

Product Links

How to Get Started eBook
Beginner Basics Audio
How to Find an Agent eBook
How to Find Manufacturers eBook
How to Understand Contracts eBook
Trade Show Products
Repeat Patterns in Photoshop™
Product Mock-Up Magic
Data Management Software
Mindset Series
Branding Teleseminar with Paul Brent
Goal Setting for Artists
How to be a Press Friendly Artist

About ideaologie

With more than 75 combined years of building and maintaining a multitude of successful companies and brands, Melissa Schulz and John Mavrakis created ideaologie, an innovative business advisory firm expertly crafted to assess and address every aspect of a business. 

Mavrakis and Schulz have worked with an impressive group of brands over the years, including globally recognized brands such as Disney, Harry Potter, Nickelodeon, Mary Engelbreit, Kathy Davis, Hallmark and American Greetings, and companies such as Target, Lowe’s, Barnes & Noble, and Hard Rock Café.

With a combined 35 years in licensing experience, navigating and negotiating on both sides of table - Licensor and Licensee - they have the necessary knowledge and success rate to be an invaluable asset, and are innately driven to helping people. To learn more about ideaologie, please visit their website at

John and Melissa of ideaologie